Ballet highs: From Hozier to Jamie XX and Radiohead, the dance form is being used in pop videos to escape convention

http://www.independent.co.uk/arts-enter … 55456.html

"Bruce says that working with pop or rock music can seem seductive to a young choreographer, but it can be difficult to create a dance that is not being “dragged” by the music.

Or, as McGregor warns, something that is merely decorative. “There’s got to be [an] exchange. You want people to feel the power of dance and have some ownership of it,” he explains.

“You’re trying to communicate what the music does on an emotional level on a visual level,” Bruce says. “The world that has sprung into you through this music.”